Korean Pop Group Goes Mainstream

"HER" Album Tops Billboard Charts

Gabriella Zagal, Staff Writer

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Korean pop sensation, BTS or Bangtan Sonyeondan, released an extended play on September 18th. Their mini-album, “Her”, consists a mixture of “house fusion, reggae, alternative rock, trap, and electronic dance music”. ‘Her’ is the first album to be released since BTS revealed its new brand identity on July 4, complete with a new, simplified logo and an alternative English name, “Beyond the Scene.” According to the group’s leader, RM, the purpose of this album was to reflect “young adults who fall in love.” The album ranks on the Billboard Top 10 Charts. It won several All-Kills, a term used to refer to a song that has managed to reach the #1 spot on the seven-major music site daily charts in Korea simultaneously.

The second track of the album, “DNA” was the song that the group uses to promote over Korea. The music video, released on Sept. 18 broke the record for most-viewed K-pop video in under 24 hours, with approximately 21 million views (also becoming the first K-Pop act to earn 20 million views in under 24 hours). “DNA” talks about how two people fell in love and were meant to be together because of their “DNA”.

The third track, “Best of Me” had a noticeable EDM genre to it. American act, The Chainsmokers, helped the boys produce this song. Fans of BTS had negative assumptions of the song because The Chainsmokers worked with them. However, it still managed to impress fans. ‘Best of Me’ talks about how a person’s significant other shows his/her best side every time they’re together.

In the album, BTS included a skit, like most hip-hop artists do. The group’s skit was the acceptance speech of the Billboard Music Awards from when they won “Top Social Artist” back in May. The leader of BTS, RM, gave a hint of the “Love Yourself” album during the speech: “ARMYs (A/N: the name of the fandom), please remember to love ourselves, love yourself.” The group earned the award by garnering a social media fan base of more than 20 million followers total throughout of all their active social medias. This was the first American award the group won allowing them to break down a barrier for other k-pop artists.

The group is growing into both a national and international success.

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