5 Black Makeup Influencers You Need to Know

Karle Traoré, Staff Writer

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The makeup industry is becoming more inclusive towards different skin tones. Here are a group of women who have used their social media platforms to provide dark skin beauty tips.  They have established themselves as the go-to sources.


Nyma Tang

On her YouTube channel, she has a series called “The Darkest Shade,” where she showcases how the darkest shade of a foundation line looks on her skin. She also does makeup tutorials that help people with deeper skin tones figure out what looks good on them, and what products fit their skin color the best.



YouTube: https://www.youtube.com/channel/UCroDJPcFCf6DBmHns6Xeb8g

Shayla Mitchell

Before becoming popular, Shayla already had a strong cosmetic background. She worked at MAC and was a freelance makeup artist in college. She now reviews popular products, and does tutorials ranging from simple everyday looks to advanced cut creases. She recently collaborated with Maybelline to create mascara and a beautiful eye shadow palette.



YouTube: https://www.youtube.com/user/Makeupshayla

Tiara Willis

Tiara runs a Twitter account dedicated to exhibiting the talent of women of color in the makeup world. Most accounts only feature fair skinned women when advertising a product, but Tiara uplifts people from different backgrounds. She also promotes small businesses, and reviews new products. She has multiple products she co-created with small cosmetic businesses.


Twitter: makeupforwoc

YouTube: https://www.youtube.com/channel/UCIGEgigNSG-tHQTeNmTFjnQ/feed


Ronke Raji

Ronke is a DMV based influencer. She does many dark, bold looks. She also shows how to do beginner techniques like contouring, highlighting, and finding the perfect products for your skintone!


Twitter: ronkerajii

YouTube: https://www.youtube.com/channel/UCFavfgQ8wxPxhHHgDp6HKSQ


Raye Boyce

Raye is a popular beauty blogger with almost 2 million followers. She has many videos, ranging from her skin care routine, to great products for oily skin, to those silly “challenges” that always seem to be circulating through the makeup world. She too has collaborated with brands,such as BH Cosmetics and ColourPop, to create an eye shadow palette, makeup brushes, lipsticks, and more.

IG: itsmyrayeraye


YouTube: https://www.youtube.com/user/ItsMyRayeRaye/featured

About the Writer
Karle Traoré, Staff Writer

Karle Traoré was a first year member on The Watchdog staff. She enjoyed stepping out of her comfort zone by writing sports articles. Karle was  also...

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5 Black Makeup Influencers You Need to Know